Zillow Preferred in Wisconsin: What Milwaukee Real Estate Agents Need to Know About Protecting Their Business

By The Borowski Group

Bottom Line Up Front: Zillow's transition to its Preferred program could impact how Wisconsin real estate agents access buyer leads and earn commissions. The Borowski Group offers Milwaukee-area agents an established Zillow Preferred platform, competitive commission splits, hands-on coaching, and proven systems to help grow their business.

If you're a real estate agent in Milwaukee or Southeast Wisconsin who relies on Zillow leads, upcoming changes to Zillow's referral model could impact your business. Now is the time to explore your options, protect your production, and find a real estate team that helps you keep more of your commission.

According to Inman's November 4 report, Zillow expects all buyer connections to flow through its Preferred program during the first half of 2027. For agents currently using Market Based Pricing, the transition raises important questions about future lead access and commission structure.

What Does Zillow's Transition Mean for Wisconsin Agents?

One option is joining an established Zillow Preferred real estate team with the systems, training, and support already in place. Your experience converting Zillow leads into closed transactions is valuable. The right team can help you build on that experience without starting over.

Grow Your Real Estate Business With The Borowski Group

At The Borowski Group, we've created a growth path for agents who want to continue working Zillow leads while maximizing their earning potential.

Our agents benefit from:

Competitive Zillow commission splits: A tiered structure with a pathway to a 90% agent split after Zillow's referral fee.
100% personal business opportunity: A pathway to 100% on personal business, subject to applicable fees.
Established lead management: Follow Up Boss systems and proven follow-up processes.
Weekly sales training: Ongoing education designed to improve conversion and production.
Hands-on coaching: Direct support from experienced leadership and teammates already working within Zillow Preferred.

As one of Wisconsin's leading real estate teams, we're focused on helping agents grow their production, improve lead conversion, and build a more profitable real estate business.

Frequently Asked Questions

1. What is Zillow Preferred for real estate agents?

Zillow Preferred is Zillow's agent referral program that connects participating real estate professionals with prospective buyers. The program includes referral fees and participation requirements.

2. What happens to Market Based Pricing agents in 2027?

Zillow expects buyer connections to transition to Preferred during the first half of 2027. Agents should evaluate their options and understand how the changes may affect their lead access and business.

3. Can Milwaukee real estate agents join a Zillow Preferred team?

Yes. Real estate agents in Milwaukee and throughout Southeast Wisconsin can explore opportunities with established Zillow Preferred teams, including The Borowski Group.

4. What commission splits does The Borowski Group offer?

The Borowski Group offers a tiered Zillow commission structure with a pathway to a 90% agent split after Zillow's referral fee. Agents also have a pathway to 100% on personal business, subject to applicable fees.

Ready to Grow Your Real Estate Business?

You don't have to navigate Zillow's changes alone. Before accepting a new commission structure or worrying about losing access to leads, let's look at your numbers and explore what your business could look like with The Borowski Group.

Book a Discovery Call with Cliff