Industry Insight Report

The Myth of Lead Scarcity: Systems Over Luck

Introduction

Real estate professionals frequently express concern about the availability of leads. However, emerging research suggests the issue is not a lack of leads — but rather the lack of structured systems for managing them.

At The Borowski Group — Brokered by Homestead Realty Inc — leadership intentionally built a lead pipeline grounded in technology and accountability, moving away from sporadic referrals toward consistent, high-intent opportunities.

Why Agents Believe Leads Are Scarce

Without dependable systems, independent agents often experience a "rollercoaster" business model characterized by:

• Inconsistent lead volume and reliance on referral-only business
• Expensive advertising with minimal measurable return
• High levels of frustration and professional burnout

Demand remains present — it simply requires the right platform to capture it.

⭐ The Zillow Preferred Advantage

As one of Wisconsin’s Top Zillow Preferred Teams, we position agents to advise individuals who are already in the market:

✔ Faster, more direct connection pathways
✔ Motivated buyers and active sellers
✔ Data-driven insights into consumer behavior

Consistency Creates Stability

A sustainable business model reduces uncertainty. When reliable pipelines exist:

• Client relationships deepen and income becomes predictable
• Conversations become more meaningful and skill development accelerates

Conclusion

The claim that the industry lacks leads is misleading. The real differentiator is whether an agent has access to a proven system and supportive technology.

The Borowski Group demonstrates how systems transform careers from chasing chance to managing opportunity.

📚 References (APA)

• National Association of Realtors. (2025). Real estate industry outlook and consumer trends.
• Zillow Research. (2025). Buyer intent and real estate engagement insights.

About The Borowski Group – Brokered by Homestead Realty Inc

The Borowski Group is one of Wisconsin’s top-performing teams, serving Milwaukee, Waukesha, Lake Country, and beyond. With over 1,000 verified 5-star reviews and 20 years of experience, we are recognized for our expertise and client-first service.

✔ Wisconsin’s only Zillow Preferred Partner in Milwaukee
✔ Over $100 million in real estate sold annually
✔ Decades of proven results and client loyalty

Contact Us

📞 (414) 514 4699
📧 mborowski@homesteadrealtyinc.com
🌐 theborowskigroup.com
Ready to grow? Contact us to join a strategic team with quality leads.